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Monday, December 22, 2008

EUR versus the GBP

The latest sudden reduction in the value of the GBP has produced, for many of us a double-edged sword.

On the one hand the strong Euro has produced hefty increases in the prices of our products from suppliers, who are based in Germany.

On the other hand a significant number of our customers are in the Euro zone, producing higher price income due to the weakness of the GBP.

On balance we at Flag Diesel have been forced to absorb our increased product costs from Europe.

We shall continue to do this until it is no longer viable. We hope the pound will resume it's original levels within the next 18 months, so that our business becomes more predictable, cost wise that is.

Most companies are going through similar problems at the moment.

Wishing you all a Merry Christmas and a Good New Year.

Damien Handslip
Flag Diesel
http://flag-diesel.rivousel.com